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Opinion

P&G Reserves Right to Reinvent OTC Sleep Category, Press Release [8/25/10]

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P&G gained right-of-first refusal for the OTC rights to Silenor® in an Rx co-promotion deal with its originator, Somaxon Pharma, San Diego, CA (press release). Silenor® is a "new" Rx treatment for sleep disruption and insomnia that resurrects a well-known compound (doxepin) that first entered the US Rx market in 1969. Arguably there has been no new active ingredient introduced into the OTC sleep aid category in 30+ years.

 

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Orajel
Orajel Toddler Training Toothpaste, Church & Dwight, 1.5oz Tube
  • $2.89*
  • $1.93/oz
  • No fluoride clear gel formula with no actives
  • Tutti-frutti flavor
  • Claim:  For cleaner teeth
  • Claim:  Safe if swallowed
  • Claim:  Helps remove plaque
  • 1-800 number on box
  • Website on box
  • No actives/no expiry, well preserved

* = Target pricing [8/10/10]

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On Point Advisors, LLC, or its affiliate OTC Product News, provide unbiased opinion on companies, products and events in the OTC industry and receive no financial incentive to promote or influence its opinion of any company or product, and disclose and disclaim any potential conflict of interest herein  (Read full disclaimer)

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